Every single day, over 3.5 billion searches are entered into Google, and those queries return millions and millions of website results. The majority of searchers never click past the first page of results, putting enormous pressure on businesses in every industry to rank for their specific keywords.
The key to doing that and avoiding falling into obscurity online is search engine optimization (SEO). This process proves to search engines like Google that your website is the best result for a specific search query.
To set rankings, Google looks at many different factors, like the structure of your site, connections with other sites and the words you put on each page. SEO is the process of optimizing these and other factors to tell Google that your site will be helpful for people searching for specific information. When you have a winning SEO strategy, the rewards can boost your business in many ways.
Increased Visibility and Rankings
Good SEO increases visibility online, making it easier for people to find you through search engines. The higher your search engine ranking, the more likely people are to notice your site and click through to it.
Increased Web Traffic
Increased visibility leads to more traffic to your site. 75% of clicks go to the first five listings for a given search term. An SEO service in Jacksonville FL can help you get there, increasing the traffic to your website.
Search engines have become far more sophisticated, and today, they reward sites that are high in quality, trustworthy and relevant more than those just filled with keywords. A smart SEO strategy will include steps that make your site more authentic and therefore rewarding to prospects.
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