Social media marketing is one of those topics that always seems to change every time you approach it. Some years, everything is all about video content. Other years, consumers can’t seem to get enough of podcasts. SEO and blog posts continue to be great ways to connect, and social media engagement is always something to strive for. But what if you are trying to promote your local business with social media, and want to narrow in on getting customers into your brick-and-mortar store? There are some great ways to use social media platforms for this. Here are three of our favorites:
- Make Sure Your Facebook Business Page is Fully Optimized
Did you know that your Facebook business page has tons of features that you likely aren’t using? For example, you can put your business on a map so that users can easily get directions to you. You can tag your photo uploads with your business location. You can use SEO practices to make your business page easier to find. You can use video content like your Facebook page cover. All of these things help draw attention to your location through this commonly-used platform.
- Get Influencers Coming to Your Location
One of the best ways to use social media marketing is to partner with influencers or people with large followings who review products and share service experiences with their audiences. Most brands send samples to these influencers to get reviews, but why not invite them to your location so that they can entice others to come to you as well? Some influencers simply want free goods and some exposure on your profile, while others expect to be paid. You can determine what works for your budget, and choose the influencers that most relate to your brand’s image.
- Use Social Media Marketing to Boost Local Events
Finally, use your online community to organize offline events. Hashtags can help guests connect online, and allow others to see what happened at an event they couldn’t attend. Social media allows you to nurture the feeling of inclusivity and community in this way, which is a powerful drive for customer loyalty.
Let Us Help You Ace Your Social Media Presence
If you want to learn more about how you can use social media to help you drive traffic to your Denver business, contact us at 720-432-1736.
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